RAINBØW KING™ FOODS is an online distributor of fish products and other choice goods. We source from only the finest independent and sustainable sources of the highest standards.

We began RAINBØW KING™ FOODS as a way to share Wisconsin-produced products nationwide. By partnering with regional producers, we work together to bring delicious products to every American.

Our name pays homage to rainbow trout, an exotic species of river trout. For ecological reasons, we chose to source fish from sustainable farms in the Midwest. The raising of fish in freshwater ponds allows for high levels of minerals that foster healthy development. As a result, Rainbow "King" trout grow to market size ahead of schedule, exhibit radiant color and have a robust flavor. Our aim is to expand the distribution of this special species so that a larger audience can enjoy rainbow trout.

We ship throughout the United States except for Alaska and Hawaii.

All boxes can be expected to arrive within 2-3 days from when they leave our fulfillment center. Once your order is placed, boxes will typically ship the next day. We ship all boxes that contain perishable items with cold packs to retain a frozen temperature in transit. Boxes are sent via USPS Priority Mail® or UPS 2nd Day Air®. No signature is required for delivery.

Smoked trout spread will arrive frozen. Smoked fish fillets arrive 38 degrees F. or below. The product is packed in an insulated box with ice packs and delivered to your door in a 100% recyclable box designed to keep the trout at optimal freshness. The box will be marked “perishable” and dry ice will be used if necessary. Our fillets are vacuum sealed in airtight cryovac packages to ensure freshness and a long shelf life in your freezer.

No, you do not need to be home to sign for your package. But, you should plan to unpack it and store it in your freezer as soon as possible. We’ll send you an email and a text message when the package arrives at your door.

Yes, we send delivery status updates through email and/or text message.

Your card will be charged approximately one hour after the order is completed at checkout. You can modify or cancel your order within 12 hours of placing it. Any changes needed after that time can be requested by contacting Customer Care at admin@rainbowkingfoods.com and we will do our best to accommodate all requests

Yes, Shopify is PCI level 1 compliant for credit card processing. This means that it adheres to the highest standards of server compliance. It also has the highest standards in the world for payment processing. That’s hard to beat. You can read more about Shopify’s PCI compliance here.

We will send emails to keep you up to date on the status of your order, and you can sign up for text message notifications. To view the status of your order, please sign into your account.

Our products are sourced from small independent family farms in Minnesota and Wisconsin. We have developed relationships with producers who share our values and standards of the highest quality. Because we take care of marketing and logistics, they can focus on what they do best - caring for the animals in a way that is beneficial to the land and environment.

Our products come from 100% sustainable freshwater sources that recreate the wild habitat of the rainbow trout. Rather than depend on wild fishing, which is detrimental to the environment, our sustainably sourced trout help minimize environmental impact and maximize quality.

We work with each farm to ensure that we receive their products as soon as they become available. The size of each farm and their processing schedule will determine how quickly we receive their products. If you are looking for a specific item, you can reach out to us at admin@rainbowkingfoods.com and we’ll send you an email when it’s back in stock.

Our Rainbow “King” trout is artisan smoked. It’s cured by hand before being expertly smoked over fragrant hickory woods. The entire process takes place in our top-secret Amish-grade smokers. True story.

The fish dine on a premium metabolically-activated feed. The high-energy feed undergoes clinical Research & Biotechnology trials at the Skretting Aquaculture Research Centre (ARC) in Norway. This type of feed helps the fish store more fat in muscle, resulting in larger fillets and an increase in healthy marine fatty acids EPA and DHA, thereby passing the benefits on to the consumer.

You can find our products locally by visiting our store locator page!