WHY RAINBØW KING?
Because the world needs more Rainbow Trout. High quality Rainbow Trout, that is.
For too long Trout has taken a back seat to it’s flashy cousin, Salmon. Though both hail from the Salmonid family, only Salmon rose to popularity when the world learned about its high omega-3 fatty acid content.
But what most don’t know is that Rainbow Trout has the nutritional content and sustainability to go up against - and dare we say be superior to - Salmon...
Regrettably, worldwide demand for Salmon has led to overfishing and overharvesting. With so many hungry mouths to feed, fishers have removed Salmon from their wild habitat faster than the species can naturally reproduce.
Meanwhile, many Salmon farmers have struggled with uncontrollable parasites, forcing them to use chemical-filled feed. Pens are also often overstocked to meet demand, and these poor farm conditions create ripple effects - like pollution - throughout the oceans they reside in. We’ve seen it ourselves from our longboats!
Alas, who will join us in this fight to take back the seas?
It's time for a new king.
RAINBØW KING™ FOODS is on a mission to make Rainbow Trout America’s new favorite fish. Our Trout offers hungry fish-lovers a healthy, nutrient-rich, delicious, and sustainably farmed alternative to Salmon. Equally as dense as Salmon, Trout is an exceptional source of protein, omega-3 fatty acids, and B-vitamins. Trout also have leaner builds, due to their voracious swimming and leaping, and thus contain less fat and more protein than Salmon. Plus, Rainbow Trout have a milder, less ‘fishy’ taste than other fish, making it an ideal choice for the most sensitive palettes.
More than just a delicious taste, Rainbow Trout represents a shift to a more environmentally friendly approach to aquaculture. Our practices are designed to replicate the habitat of wild Trout, and our non-consumptive water usage means that we don’t pollute or impair the future quality of the freshwater source we rely on. Our ultra-selective feeding approach and structure of broodstock ensures that you receive superior-quality fish, with the most desirable traits carried through subsequent generations.
Simply put, we love food. And because of that, we devised a delicious plan. By offering fare that is not only flavorsome, but made with care and integrity, we can bring satisfaction to the table. From the first bite, we want you to experience a taste and a feeling that only the finest quality offerings can bring.
We believe that food fosters connection. And that’s why we partner with local distributors to help expand their reach in the Midwest and beyond. Working to make products like Rainbow trout and other delectable fare available to the masses is central to our mission. It’s important to us to deliver curated and regionally artisanal products of uncompromised quality. And we’re dedicated to sharing our passion with fellow food lovers everywhere.
In this kingdom, we don’t cut corners. We believe in authenticity, integrity, and hard work. And you can taste these standards in all of our hand-crafted, small-batch products. Never settling for less, our raiders and traders are dedicated to exploring new territories. And with them on the hunt, the future looks delicious!
About RAINBØW KING™ FOODS
What is RAINBØW KING™ FOODS?
RAINBØW KING™ FOODS is an online distributor of fish products and other choice goods. We source from only the finest independent and sustainable sources of the highest standards.
Why did you start RAINBØW KING™ FOODS?
We began RAINBØW KING™ FOODS as a way to share Wisconsin-produced products nationwide. By partnering with regional producers, we work together to bring delicious products to every American.
Our name pays homage to rainbow trout, an exotic species of river trout. For ecological reasons, we chose to source fish from sustainable farms in the Midwest. The raising of fish in freshwater ponds allows for high levels of minerals that foster healthy development. As a result, Rainbow King trout grow to market size ahead of schedule, exhibit radiant color and have a robust flavor. Our aim is to expand the distribution of this special species so that a larger audience can enjoy rainbow trout.
Where do you ship?
We ship throughout the United States except for Alaska and Hawaii.
How long does shipping take?
All boxes can be expected to arrive within 2-3 days from when they leave our fulfillment center. Once your order is placed, boxes will typically ship the next day. We ship all boxes that contain perishable items with cold packs to retain a frozen temperature in transit. Boxes are sent via USPS flat rate priority mail. No signature is required for delivery.
How will my trout be shipped?
Smoked trout spread will arrive frozen. Smoked fish fillets arrive 38 degrees F. or below. The product is packed in an insulated box with ice packs and delivered to your door in a 100% recyclable box designed to keep the trout at optimal freshness. The box will be marked “perishable” and dry ice will be used if necessary. Our fillets are vacuum sealed in airtight cryovac packages to ensure freshness and a long shelf life in your freezer.
Do I need to be around the day my shipment arrives?
No, you do not need to be home to sign for your package. But, you should plan to unpack it and store it in your freezer as soon as possible. We’ll send you an email and a text message when the package arrives at your door.
Am I able to track my delivery?
Yes, we send delivery status updates through email and/or text message.
Order & Payments
When will my credit card be charged?
Your card will be charged approximately one hour after the order is completed at checkout. You can modify or cancel your order within 12 hours of placing it. Any changes needed after that time can be requested by contacting Customer Care at email@example.com and we will do our best to accommodate all requests
Is my credit card secure?
Yes, Shopify is PCI level 1 compliant for credit card processing. This means that it adheres to the highest standards of server compliance. It also has the highest standards in the world for payment processing. That’s hard to beat. You can read more about Shopify’s PCI compliance here.
How can I view my order status?
We will send emails to keep you up to date on the status of your order, and you can sign up for text message notifications. To view the status of your order, please sign into your account.
About our Products and Where to find them
Where does RAINBØW KING™ FOODS source their products from?
Our products are sourced from small independent family farms in Minnesota and Wisconsin. We have developed relationships with producers who share our values and standards of the highest quality. Because we take care of marketing and logistics, they can focus on what they do best - caring for the animals in a way that is beneficial to the land and environment. For in-depth questions on product sourcing and traceability, contact us at any time!
Is your seafood wild-caught?
Our products come from 100% sustainable freshwater sources that recreate the wild habitat of the rainbow trout. Rather than depend on wild fishing, which is detrimental to the environment, our sustainably sourced trout help minimize environmental impact and maximize quality.
How often do you typically restock?
We work with each farm to ensure that we receive their products as soon as they become available. The size of each farm and their processing schedule will determine how quickly we receive their products. If you are looking for a specific item, you can reach out to us at firstname.lastname@example.org and we’ll send you an email when it’s back in stock.
How is their Rainbow Trout smoked?
Our Rainbow “King” trout is artisan smoked. It’s cured by hand before being expertly smoked over fragrant hickory woods. The entire process takes place in our top-secret Amish-grade smokers. True story.
What is the diet and nutrition of the fish?
The fish dine on a premium metabolically-activated feed. The high-energy feed undergoes clinical Research & Biotechnology trials at the Skretting Aquaculture Research Centre (ARC) in Norway. This type of feed helps the fish store more fat in muscle, resulting in larger fillets and an increase in healthy marine fatty acids EPA and DHA, thereby passing the benefits on to the consumer.
Where can I purchase RKF products in stores?
Too hungry to wait? We do have a small, limited number of physical retail outlets. Click here, for more information on where to buy!